Digital asset and editorial content design and management, and Builder.io/Shopify website integration collaboration. All editorials and assets were conceptualized and customized according to editorial content, adding visual flair and delivering readers messages of impact and education, as it relates to the Disability Community.
During my partnership with the client I also researched, connected, and collaborated with public figures, artists, and external brands for onboarding and pushed conversations and implementation of inclusivity and accessibility in the realms of ecommerce, content, products and services.
I also assisted in directing and mentoring two Graphic Design Interns during their time with the creative team.
Editorial Content
Brand Spotlights & Advertorials
Social Media Assets
Once digital assets for the editorial content were created and finalized, all design files were transferred to another Digital Designer in charge of social media graphics. Although some graphics I personally designed were good as-is, and were already prepped for the tablet and mobile responsiveness of the website, sometimes the layout or animation characteristics of the graphics were changed. This was so the graphics better fit the platform they were being designed for and so they were optimized for a higher chance of social engagement.
Website Management
As part of creating digital assets and content for the editorials, I also created digital assets for the marketplace landing pages. In total, there are 7 landing pages for content, which were in the process of being simplified through Builder.io/Shopify integration: Wellness, Home, Food, Style, Tech, Care, and Community. Digital assets that I created, or directed to other designers for research assistance, were utilized on 5 of the 7 landing pages.
