50th Annual Eau Claire Jazz Festival
Festival Director: Leah Reber
Assistant Festival Director: Gweni Smith
Media & Communications Director: Sara Jessick
Communications Coordinator: Jessica Finman
Journalist: Matt Halverson
Designers: Sara Jessick, Alexis Kucera, Roslyn Cashman
Photographers & Videographers: Rebecca Johnson, Sara Jessick
Created at Eau Claire Jazz, Inc.
As 2016 marked the 50th Annual Eau Claire Jazz Festival, the need for further brand development, community involvement, and social media outreach was crucial. This led to not only the establishment of Eau Claire Jazz, Inc.’s first, full service, in-house marketing team, but it also led to the first televised Festival. The Eau Claire Jazz Festival logo was adjusted to reflect 50 years, promotions were refreshed with a simplified design, and web and social outlets were built, updated, and utilized to their full potential.
Print Promotions
Signage
Wearable Advertising
Web & Social Media
Video Content
